how to price nft: NFT Creators 101: How to price your NFTs

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how to price nft

A rare NFT is worth more than a common one because an asset’s supply and type determine if it is rare or not. For instance, a limited edition NFT may be priced higher than one with multiple copies. Similarly, a physical painting may be worth more than its digital image(s) available. In terms of functionality, utility tokens are more valuable because owners may use them to buy goods and services. Therefore, you must consider your clients’ needs when determining the price for these utility NFTs. NFT marketplaces often have different floor prices specific to the NFTs listed on their platforms.

how to price nft

For example, a historical average-based floor price can take the average of the 5% lowest-priced NFT sales in the past 30 days. The average can then be combined with other methods to arrive at a final floor price, which is made available to users. If you’re starting a business based on NFTs, you obviously don’t want to start selling them at a loss. This implies that you need to accurately calculate the cost of creating and selling an NFT to set a minimum price below which you should never go.

Increase prices in a linear fashionOur final tip for pricing is to think in linear terms. Entering a marketplace where there are thousands of other NFTs available for sale can be intimidating. And although it’s unrealistic to expect that you’ll be fetching high prices immediately, do not underestimate the value of your art as well.

However, instead of an actual person notarizing the sale as they would at an art show, for instance, your NFT certificate is verified through the blockchain that certifies that each token is legit. Putting a price tag on your artwork is by no means a new conundrum, but it does gain an extra layer of complexity when you apply it to the world of NFTs; especially if you’re a bit of a novice. It’s important to know from the start what sets your NFT apart from the rest. A unique and desirable value proposition will help you set a higher price for your NFTs and make them more attractive to potential buyers.

For example, if you join a Twitter space where everyone is talking about crypto, and a friend calls out your nft collection, this attention can drive up your price. A common saying is ‘Good news, travels fast’ rings true when it comes to nft project launches and the increase it has on prices. For example, an nft backed by a donation directly to the charity or helpful organizations is a great way to promote a positive message and gain popularity.

Make full use of the platform

Join the conversation; ask questions, and watch what people are saying. Connect with artists who are at a similar stage as you are; they can help you navigate this world of NFTs and provide feedback as you grow. The ownership of an NFT is documented on a blockchain, frequently on the Ethereum platform. However, when this digital asset is sold, the system will transfer the ownership, and the blockchain will record the received cryptocurrency payment. It does not imply that cryptocurrencies and NFTs are interchangeable.

how to price nft

Just because your work didn’t sell immediately doesn’t mean it won’t sell. It might just mean you have to get out there, tell your story, and share your work so the right collectors can find you. In other words, be realistic, and meet your followers where they are. It’s perfectly reasonable for artists to start selling NFTs at a couple hundred dollars and see where that takes them. As an emerging artist, it’s always better to start lower and then raise your prices rather than starting high and having to lower them. The two most popular ways to sell NFTs are at a predetermined price or through an auction in which nonfungible tokens are available on the open market.

The Need for an NFT Floor Price Standard

But with NFTs now you can own limited editions, and start buying and selling these pieces via these tokens. Digital artists now have the ability to sell their art, earning a privilege that artists working with physical mediums have enjoyed for centuries. Part of the promise of this new tech is that it connects artists directly with potential buyers on each platform, liberating creatives from dealing with galleries and auction houses. You can use the online web tool called ‘NFT Price Floor,‘ which shares a list of up to 300 nft top projects and the latest floor price.

Go to Open Sea and find an nft collection you are interested in purchasing. Look for ‘volume traded’ at the top and click on it to list the latest sales made in the collection. Using the nft pricing model of luxurious targets less collectors, however, you can charge more getting to your financial goal quicker. Understanding what utilities your nft project has how you compare or differ from the rest of the nfts available will help you determine the best price moving forward.

As consistency is one of the most crucial factors to accomplishment and success, the same goes for the nonfungible token artists, i.e., they need to display passion and trust in the process. These techniques are not used on their own, but are combined in various ways by different NFT data analytics projects. Thus, how projects employ these methods is important to understand. Pricing your NFTs is not an exact science, but if you keep the factors we’ve mentioned in mind, you’ll be able to come up with a fair price that will help you sell your tokens and make a profit.

You can price an NFT at any level you deem appropriate because you are the inventor. To charge a more excellent price for your nonfungible tokens and draw in more consumers, you must, however, grasp what makes them different from the competitors. The nonfungible token artists must demonstrate passion and trust in the process, just as consistency is one of the most critical aspects of achievement and success. If you’re offering additional benefits for your NFT holders, this could allow you to price your NFT higher than competitors who are only offering the artwork. NFT holders could also be offered access to exclusive commissions, events you’re hosting, or discounts on other products you may sell. Whatever the added value is, it will allow you to price your NFTs higher as buyers are getting more out of their purchase.

Overall, spending the time to think through how many pieces of art you’ll sell and what the floor price should be will save you from the headache it creates in the future if you don’t. It’s a fee in the form of a percentage the secondary marketplace takes when an nft is purchased. For example, the foundation’s current commission fee is 15% of the total sale. So let’s say you’ve sold an nft for $300; the commission fee will be $45. You can purchase using a ‘Buy Now’ option on the marketplace without the need to place a bid or having the ability to negotiate. However, some marketplaces do offer the ability to send an ‘offer’ in which you can ‘acceptor ‘decline’ the purchase.

Pricing Guide: How to Price NFT Art that Sells

The floor price is the indicator of the health of the nft collection project. NFT artists can sell their artwork at marketplaces like OpenSea and Rarible, but their work is considered valuable everywhere, regardless of where it was minted. Therefore, leveraging multiple platforms with consistent prices for your work may be an ideal option to stay active and gain maximum traction. It is always a good idea to dive into different marketplaces and look at the floor prices of NFTs that are not only in the same realm as yours, but those that contrast yours as well. This should give you a good enough idea of what the average price of a particular type of NFT is; tailor your pricing to that and you got yourself a good start. Because supply and asset type determine whether an asset is uncommon or not, a rare NFT is worth more than a common one.

  • So a good healthy number to showcase your creativity and your value as an artist is a good starting point to slowly work up from, and eventually price higher.
  • Familiarise yourself with the NFT space and find out what other similar NFTs are being sold for.
  • Whatever the added value is, it will allow you to price your NFTs higher as buyers are getting more out of their purchase.
  • A unique and desirable value proposition will help you set a higher price for your NFTs and make them more attractive to potential buyers.

The most simple definition of an NFT floor price is that it is the lowest price for any NFT in a given collection. Generally speaking, NFT floor prices are an attempt for market participants to glean insight into the fair market value of an NFT project at the collection level. This helps focus an NFT buyer’s decision-making process and analysis by stripping away in-collection factors such as rarity, traits, and more. Before we attempt to answer that question, we’d like to give a quick disclaimer; there is no one way to go about selling your art. You’re the artist, the creator, and you should do whatever feels right—totally your prerogative. However, based on what we’ve witnessed to be true by auditing the space, the transparency of sales, and a blockchain that proves the latter, here’s what we suggest.

Best NFT Roadmap Examples for Creators

Listing the nft can cost $60 to $100, and 15% platform fees can cost up to $45. So, in other words, the total cost of selling your nft would be around $250. Keeping in mind the total costs when setting your pricing strategy will save you from negative. Profit First by Mike Michalowicz does a great job explaining the importance of taking profits first and not falling trap to over committing on costs. To generate the authentication certificate, you need to go through minting your nft. However, each nft requires minting before selling, and those will come at a cost.

First, however, it’s essential to identify a pricing strategy that works for each. For example, let’s say you’ve already sold an nft collection starting at 1 ETH, and now you are looking to price your following collection. If your goal is to sell out quickly, then keeping your price at the same as your original collection will do precisely that. However, your series one collection will increase perceived value since it’s considered older and original.

Certain traits are rarer than others, making the NFTs that sport them more valuable and collectable. Chicago-based artist, writer, and digital marketer, thinking on “Creative Responsibility.” Like always, I’ll give a disclaimer before answering this question. If you’ve ever Google searched “how to price my artwork,” you’ve probably found yourself more confused than when you started. And if you’ve ever Google searched, “how to price my NFTs,” you’ve probably found nothing at all.

No, It’s Not Too Late: A Guide For Artists in Web3

As you continue to sell more frequently and consistently, raise your floor. If you find your work is selling faster than you expected, feel free to raise your prices accordingly. Ideally, you reevaluate on a consistent basis as you establish yourself and increase your floor price slowly. It’s also good practice to keep an eye on what your work is selling for on the secondary market, as this data can indicate when to raise your prices. It can take some trial and error to find what works, so give yourself room to experiment.

If you see nfts sold within a few hours from each other, it suggests it’s a health project with a lot of popularity and interest. On the other hand, if you see it takes months or weeks before a sale occurs, it could be that the nft project isn’t maintained or promoted enough. When talking with most collectors, they recommend not lowering your prices and avoiding putting your nfts on sale or at a discount because it shows there’s a lack of demand or interest.

If an exchange displays a digital asset’s price, anyone can likely sell it instantly at, or close to, that price. A good NFT floor price model should account for differing levels of liquidity. One of the best ways to do this is to factor in recent NFT sales, which provide insight into both the real price and frequency of NFT sales in a collection. During the so-called NFT “gold rush” we’ve witnessed over the last year, it can feel like everyone’s making lots of money right away. Some are having overnight successes, but many aren’t, and it’s important to recognize that to avoid burnout and disappointment. Most will take time to cultivate an audience and following, so approach your collection with a long-term mindset.

Mary Davis
My name is Mary Davis. I am successful broker. I want to share my experience with you through tutorials and webinars. For any questions of interest, please contact us by e-mail: [email protected]. +1 973-709-5130


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